Enterprise eCommerce platforms offer many opportunities for businesses to grow and expand their business. From handling massive product catalogues to multiple SOPs, enterprise eCommerce platforms are equipped with everything a modern business needs to survive in the competition. Let’s look at some of the essential features that are making their mark in 2023: Augmented Reality (AR) Technology This feature has been around for a while but recently we are witnessing a surge in its growth. It is a technology that allows users to virtually try out products such as jewellery, apparel, decorative items, etc. A recent study showed that AR produces 200% more engagements than non-AR equivalents. Chatbots An eCommerce chatbot is a software-generated bot using AI technology. It helps to give instant solutions to users about frequently asked questions ( FAQs ). A survey showed that 74% of the customers would choose a chatbot over a human agent to look for answers to FAQs . Let us now look ...
Starting up an E-commerce store, or online store sounds exciting, but getting your first customer gives you jitters. Many new (even seasoned) entrepreneurs face this problem. Let’s see how to deal with this. Getting your first customer is a milestone for every business, but sealing the deal takes a lot of hard work and persistence. It’s very easy to fall into the trap of perfection; given there are hundreds of ways to acquire your first customer. It’s easy to get lost to try and implement every new exciting idea which comes to your mind while constantly changing things, and waiting on too much for things to happen. Focus on targeted traffic When you start a new online store, you can easily get busy in selecting your brand colours, logo, fonts, pricing and many other minute details as you build your brand. You can only get real improvement as you introduce your business to the world. You can’t understand the real-world scenarios and the market unless you go live and experience real pote...